Creative Solutions for Visual Content
THAT
We develop ideas and turn them into visual work with meaning and impact.
WATCH OUR Selection of Featured Work
About Us
THAT is a company specialized in developing and producing visual content.
We start by understanding the subject and its goals before developing the visual treatment, following a methodology that helps maximize the content’s impact and the value the project can achieve.
Our experience is built on years of work in documentary film, cultural and media projects, as well as developing production units and internal workflows for institutions.
Our Philosophy
We ensure our artistic and visual treatment serves clear objectives, grounded in solid foundations and an authentic methodology, arriving at outputs of real quality.
Our Services
What We Do
Idea & Vision Development
We shape ideas from the ground up, from concept to a clear narrative line and defined visual treatment.
Documentary Films
Documentary work grounded in research and method, serving the subject and respecting its audience.
Corporate Films
Institutional content that reflects an organization's identity and message with confident visual craft.
Behind the Scenes
Documenting the unseen effort behind films, events, and major operations — turning it into content worth telling.
Drama & Narrative Content
Creative and production support for drama and narrative projects, from idea and treatment to key roles across directing and production teams.
Animation & Hybrid Content
Visual solutions blending animation with live-action when the subject calls for it.
Building Production Teams & Units
We help organizations establish in-house production units with sustainable, professional standards.
Have an idea that needs visual treatment?
We turn ideas into an initial creative and budget outline, with no obligation.
Why THAT?
Five principles that govern every work we produce
01
Purpose-driven treatment
Every visual and narrative decision is built to serve the project’s objectives and context.
02
Teams built for each project
We assemble the team specifically for each project, ensuring the right expertise for the nature of the work.
03
Diverse expertise
Our core team’s experience spans animation, documentary, and drama.
04
Professional standards & ethics
We hold to clear professional standards in how we handle the subject, the client, and the audience.
05
Practical, sustainable solutions
We design solutions that respect budget and time, and remain scalable after delivery.
Our Work
Selected projects our team helped create
THAT TEAM
OUR EXPERTS
Khalil Nabelsi
Redwan Al Ayoubi
A graduate of Cinema and Television from Marmara University, with 5+ years of experience on major drama productions in Saudi Arabia and Turkey, including notable titles like Harat Al Assa, Hira, and Autumn of the Heart
Mahjoub Ayadi
A director of photography with extensive field experience in film and documentary production, combining technical precision with visual sensibility to serve the work’s vision and message.
Nasser Alsaeed
A Syrian director and creative director with 20+ years of experience across architecture, design, and media. Award-winning for projects delivered in Saudi Arabia for government and semi-government entities.
Waref Abu Qubaa
A Syrian-German filmmaker and animator with 15+ years of experience blending live-action and animation, overseeing work from directing through editing and color grading.
Hisham Nabelsi
A business operations strategist with extensive experience building internal systems, and over a decade establishing operational structures for major projects in events and entertainment.
Start Your Project
Discover the potential hidden in your idea.
In just a few minutes, share your goal and your story, and we’ll help you build an initial vision for visual content that achieves deeper impact. This service is completely free.