About Us
THAT is a company specialized in developing and producing visual content.
We start by understanding the subject and its goals before developing the visual treatment, following a methodology that helps maximize the content’s impact and the value the project can achieve.
Our experience is built on years of work in documentary film, cultural and media projects, as well as developing production units and internal workflows for institutions.
Our Philosophy
We ensure our artistic and visual treatment serves clear objectives, grounded in solid foundations and an authentic methodology, arriving at outputs of real quality.
Why THAT?
Five principles that govern every work we produce
01
Purpose-driven treatment
Every visual and narrative decision is built to serve the project’s objectives and context.
02
Teams built for each project
We assemble the team specifically for each project, ensuring the right expertise for the nature of the work.
03
Diverse expertise
Our core team’s experience spans animation, documentary, and drama.
04
Professional standards & ethics
We hold to clear professional standards in how we handle the subject, the client, and the audience.
05
Practical, sustainable solutions
We design solutions that respect budget and time, and remain scalable after delivery.
THAT TEAM
OUR EXPERTS
Khalil Nabelsi
Redwan Al Ayoubi
A graduate of Cinema and Television from Marmara University, with 5+ years of experience on major drama productions in Saudi Arabia and Turkey, including notable titles like Harat Al Assa, Hira, and Autumn of the Heart
Nasser Alsaeed
A Syrian director and creative director with 20+ years of experience across architecture, design, and media. Award-winning for projects delivered in Saudi Arabia for government and semi-government entities.
Mahjoub Ayadi
A director of photography with extensive field experience in film and documentary production, combining technical precision with visual sensibility to serve the work’s vision and message.
Waref Abu Qubaa
A Syrian-German filmmaker and animator with 15+ years of experience blending live-action and animation, overseeing work from directing through editing and color grading.
Have an idea that needs visual treatment?
We turn ideas into an initial creative and budget outline, with no obligation.